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The Shipley Do-Nut Concept
Interested in owning your own Shipley Do-Nut Franchise? You've come to the right place!
OPERATIONALLY SIMPLE
The Shipley Do-Nut concept, like many successful foodservice operations relies on well trained and qualified staff to support its daily goal of quality and consistent performance. We have strived over the past sixty-six years to simplify its operation through experience and hard work. The concept requires the development of a staff which is committed to this daily goal to ensure the maintenance of the standards we have set.
Shipley Do-Nut Flour & Supply Company provides a prepared mix that requires only water and yeast to be added at the store level. Therefore, very little scaling or measuring of ingredients is needed that could cause inconsistent product quality. Our equipment used in the production process is recognized as some of the highest quality and most often found type used in the bakery industry set to the design of our shop specifications. The use of stainless steel is prevalent in our kitchen design to ensure durability and appearance. The ability to present a clean kitchen and store is paramount in the retention of customers.
One of our longstanding goals in the design of our stores is to involve the interest of our customers in the donut making process by creating theater viewing windows to show the more traditional bakery style techniques used in some of our products.
MENU
Shipley Do-Nut offers over 41 different varieties of donuts, 16 different varieties of pastries and several types of meat based items that are all produced from the same simple to use donut mix. This distinguishing feature is rare in the field of competitors today. While some in our industry have sacrificed traditional methods for a more aggressive automated production, we have a more balanced approach. This allows the higher volume capability while not losing the opportunity to retain the traditional customer who expects the quality and variety.INVESTMENT
Shipley Do-Nut success is based on its commitment to simplicity, which enables the initial investment to be kept to a minimum. The cost of opening a typical Shipley Do-Nut shop varies and primarily depends upon the size of the shop, the location, the real estate market in that region, the cost of leasehold improvements, in addition to equipment and fixture costs. A franchise fee is an additional start-up cost and an adequate amount of operating capital is required. Shipley Do-Nut has low entry requirements which start at $80,000.00 liquid and $350,000.00 net worth.
The following table represents only a basis for estimation of the initial investment which may be required. If your interest continues, more information relating to the investment will be available in the Uniform Franchise Offering Circular.
| EXPENSE | ESTIMATED HIGH | ESTIMATED LOW |
| Franchise Fee | $25,000.00 | $25,000.00 |
| Travel & Lodge | $10,000.00 | $4,000.00 |
| Real Estate | Varies on Location | Varies on Location |
| Equipment & Furnishings | $120,000.00 | $95,000.00 |
| Build-Out | $120,000.00 | $85,000.00 |
| Signage | $45,000.00 | $12,000.00 |
| Opening Inventory | $12,000.00 | $6,000.00 |
| Initial Advertising | $5,000.00 | $5,000.00 |
| Utility & Security Deposits | $5,000.00 | $2,500.00 |
| Insurance | $2,000.00 | $2,000.00 |
| Business Licenses / Permits | $2,500.00 | $2,500.00 |
| Additional Funds - 3 Months | $30,000.00 | $30,000.00 |
| Estimated Totals | $376,500.00 | $269,000.00 |
Click here for information about the Shipley Franchise Process (PDF, 23K)
FLEXIBLE LOCATIONS
As with any retail based operation, location plays an especially important role in the overall success. Shipley Do-Nut flexible location requirements provide opportunities in strip shopping centers, enclosed malls, and free standing structures and also in co-branding opportunities. Space needs range from as little as 1100 sq. feet to as large as 2200 sq. feet. The various location options allow donut shops to be located in high profile trading areas with the highly sought after business and residential customer mix.SUPPORT SERVICE
A comprehensive support system for franchisees is a key aspect of Shipley Do-Nut success story. The franchisee is given support from the very beginning to ensure the success of the relationship. This is important to the continued growth of our brand as well as the business development of the franchisee. The "Shipley Do-nut Concept" means the involvement of not only the corporate team but our network of area development franchisees who will be directly involved in your training and all facets of the process up through and including opening day. The area franchisee is well versed in all aspects of store and market development and is an ongoing resource for the new franchisee. It is through many years of actual operation of our company owned stores, a close working relationship with our growing franchise network and valuable customer feedback that the current successful system has evolved.
The responsibilities of the Shipley Do-nut Franchise Company and Adkins Development Corporation are simple:
| To provide the skills and understanding of the "Shipley Do-nut Concept" so as to give the franchisee the best possible opportunity to be successful. |
Some of the ways which this can be accomplished are discussed below.
- SITE LOCATION - Three of the most important aspects in a successful donut shop are LOCATION, LOCATION, and LOCATION! Using an established method to obtain the latest demographic data in major trade areas, Shipley Do-Nut will assist franchisees in finding a desirable location in the targeted market area.
- DESIGN - Shipley Do-Nut assistance in the design layout of your building will be provided by one of our in-house staff who is trained in the operation of a Shipley Do-Nut shop. The design emphasizes cost efficiency and simplicity of operations.
- TRAINING - Shipley Do-Nut offers a comprehensive training program that consists of over 240 hours of actual hands-on training at one of our training stores. The training covers daily operations, inventory control, sales, service, production, employee staffing, scheduling, bookkeeping, and marketing to teach you the most effective means we have found in operating your Shipley Do-Nut shop. This program format will help you maximize your potential by permitting you to operate your new business efficiently, regardless of your previous business experience.
- ONGOING SUPPORT - After the store opens, Shipley Do-Nut is still committed to ensuring the success of the franchisee. Our extensive knowledge of marketing will allow the franchisee to spend the dollars wisely in growing sales. Since there is no required additional marketing fees, the franchisee can customize the marketing needs to their location. We can also offer recommendations as to further market development with our experience in wholesale distribution, satellite (cold shop) operations and centralized production.
Please send all documents and any further questions to:
Adkins Development Corporation
P. O. Box 21981
Waco, TX 76702-1981
254-751-7788
fax: 254-751-7270
e-mail: franchiseinfo@adkinsdc.com
© Copyright 2006 Adkins Development Corporation | franchiseinfo@adkinsdc.com